Project Description

William Yeoward is branded one of London’s leading creative forces, with a reputation as a style maker, retailer and designer of beautiful products for the home.

After school William embarked almost immediately on a career in interior design and retailing, opening his first store on the King’s Road, Chelsea in 1985.

“It’s simple,” Yeoward says, “I just design what I would like to have in my home and fortunately there are other people who seem to like it too!  Buying my work should bring long term pleasure not instant gratification and then years of disappointment!”  William possesses a rare combination of a prolific creative talent coupled with a natural commercial flair and an enviable rapport with the press and design conscious clients alike. He is known for his sophisticated, elegant and highly individual style. He is a man who cares very much and strives tirelessly to perfect his trade.

William published his fifth book ‘William Yeoward American Bar’ in March 2012 following “William Yeoward at Home” in September 2010, “William Yeoward on Entertaining” in 2008, “William Yeoward The perfect host ” in 2008 and “Perfect  Tables” published in 2006.

In the United States William Yeoward has granted a license to Edward Ferrell & Lewis Mittman, designers and manufacturers of high end furniture, in a venture: Yeoward Furniture USA.

William Yeoward Furniture is available in four cities: New York through Profiles, Atlanta through Grizzel and Mann, ID Collection in Dallas and in Washington DC through Edward Ferrell & Lewis Mittman. William muses: “to find business partners who care so deeply about design, quality and above all service thrills me greatly and I will enjoy working closely with the American team for years to come”.